Businesses of both the types, established and growing, need to have an active social media handle. Goes without saying, there isn’t any social media marketing strategy that does not include Instagram.
With an active monthly user base that crosses more than 800 million individuals, Instagram also boasts about 500 million active profiles that are active on the platform on a daily basis. What might surprise business owners the most is that about 70 percent of Instagram hashtags are branded.
If you are already using Instagram for social media marketing, good going. But there’s more you need to do. Having an Instagram account is just the beginning. There’s a lot more that goes into social media marketing.
To drive sales and direct traffic on your site, you need to get the most out of Instagram. So to get the desired revenue, here are the top 5 Instagram marketing tips that you can apply to enhance your business and brand.
- Start by increasing your follower base
To get the most out of Instagram, it is important to have a huge amount of followers. If you don’t have enough followers, your posts won’t have enough audience. Consequently, generating a good amount of sales without a strong following base can become really difficult.
For all those who are just starting out with Instagram, getting followers can appear as a daunting task. There’s nothing to be afraid of because until and unless you are a brand new company, you already will have a loyal customer base to follow you on this social media handle.
- It is time to determine your audience
The second most important thing you need to understand is who are you trying to reach using Instagram marketing. For instance, the statistics that 68 percent of Instagram users are females will come in handy when you have a set target audience in mind. These facts can be further narrowed when you know that the majority of these women are below the age of 30.
After carrying out precise market research concerning your target demographic population, you will have an idea about the kind of content you should post. Furthermore, you can also determine the age, locality, gender, profession, and interests of your ideal target audience so that you know it for sure that you are targeting the right kind of people.
The search for the right audience does not take long, and undoubtedly, it is a crucial step in directing your entire Instagram marketing strategy.
- Keep an eye out for your competitors
Analyzing the competitor’s content is as important as researching the interests of your target audience. When you are all set to create an Instagram base for your company, do a little research on what the giant established players are doing on this platform.
More importantly, identify what the big players, who share your field, are catering to their audience. Since you and they share the same target audience, here are a few things that you can consider:
- What is the competitor’s engagement rate?
- How do they respond to the comments?
- What time of hashtags are they using?
- What type of content do they usually post?
- What is their usual call to an action plan?
Going through your competitor’s page will help understand what strategies might work best for your company.
- Post content on a regular basis
Adding a post in the form of a picture or a video on your business handle once a month does not amount to an effective Instagram strategy. Truth be told, such a profile does not even appear as an active profile.
Your brand should be constant and fresh in the audience’s mind.
On the other hand, keep in mind that you don’t have to go all out and post 10 times a day because this can backfire. If your posts flood a user’s feed, your brand will be perceived as annoying, and chances are, he/she will unfollow your company in just a moment’s time.
Ideally, you can post a single piece of content in a day. And if you have lots of stuff to share, you can add that content in your story.
Answering the question of how often should you post on Instagram, popular research suggests that top brands don’t post more than 1.5 times a day. This roughly comes up to 10 to 11 posts in a week. The timing is also very important, as top brands typically post content during the office hours of a normal workweek.
- Don’t forget to track progress
The one thing that you must always keep in mind while using Instagram is that it involves a trial and error process. You are always testing and learning new things. Consequently, there is no point in sourcing time and people on content that does not serve the objective.
So while crafting an Instagram marketing strategy, make sure you have dedicated resources in place who can track your progress. Keeping a track of such important metrics will help you find out what content strategy and material works best for your business.
The best tool you can use to track your plan is Insights by Instagram. Insights will give you an understanding of what’s working for you and what isn’t. If you require an advanced metric report of your Instagram performance, you can also hire the services of a good digital marketing agency to help you with it.
Relying on your website for traffic isn’t enough so it is time for you to take advantage of other Indian marketing channels. And since Instagram is growing at an unstoppable rate, it has become mandatory to use this platform to drive sales and revenue for your company.